This privacy policy is intended to explain:

• How and why we collect your personal data
• How we use your personal data
• Choices you have about your profile

This privacy policy applies to games, websites and related services, which we collectively refer to as “Game Reign Services” in this article. We may update this Privacy Policy periodically and will post a new version on www.gamereign.sg each time. If we make any material changes, we will notify you on the Game Reign Services before the changes take effect. If you continue to use Game Reign Services after the effective date, you will be deemed to agree to be bound by the new Privacy Policy.

Information we collect

Information you provide to us:

• Contact information (such as name and email address)
• Player name and password
• Profile information (such as profile photo)
• Messages you send to Game Reign Services (such as chat logs and player support tickets)
• Other information you choose to provide us (such as information used to identify a lost account)

Information we collect automatically:

• Data about your account and game progress
• Your IP address and mobile device identifiers (such as your device ID, advertising ID, MAC address and IMEI)
• Data about your device, such as device name and operating system, browser type and language
• Data we collect using cookies and similar technologies (see details below)
• General location data
• Precise geolocation data (GPS, subject to your consent)
• Data about your use of the Game Reign Services, such as game data and your interactions with other players within the Game Reign Services

In most cases, we will also create a Game Reign-specific ID for you when you use the Game Reign Services.

Information we collect from our partners:

• Information we receive when you connect third-party tools (such as Facebook or Google) to Game Reign Services
• Demographic data (such as to determine the approximate location of your IP address)
• To combat fraud (such as chargeback abuse in games or click fraud in advertising)
• Information obtained from the game operating platform (such as used to verify payment)
• Information used for advertising and analysis purposes to provide you with a better Game Reign Services

Why we collect your information

Ensure that the Game Reign Services are running properly

In order to perform the contract, we will process the data for the following necessary purposes:

• Create an account so you can play our games and use Game Reign Services
• Run the Game Reign Services
• Verify and confirm payment
• Provide and deliver the products and services you request
• Send you notifications related to Game Reign Services

Make Game Reign Services more suitable for our players

In order to provide Game Reign Services to our players, we have the legitimate interest to collect and process necessary information for the following purposes:

• Update and form player profiles
• Develop and improve Game Reignservices and player experience
• To manage our relationship with you
• Provide social functions in Game Reign Services
• Customize your Game Reign Service experience
• Respond to your comments and questions and provide player support
• Game Reign offers are provided to you through the Game Reign Services and other websites and services, as well as via email.
• Send you relevant information such as updates, security warnings, and support messages
• Allows you to communicate with other players

Show personalized ads

In order to show you personalized advertising on the Game Reign Services and other websites and services (including email), we have a legitimate interest in processing necessary data for the following purposes:

• Track the content you visit related to Game Reign Services and your online behavior
• To provide, target and improve our advertising and Game Reign Services

For information on how to opt out of personalized advertising, please see the “Your Rights and Options” section below.

Maintain the security and fairness of Game Reign services

Ensuring a level playing field within the Game Reign Services is our top priority. For more information about our acceptable use policy, see the Game Reign Terms of Service. In order to keep the Game Reign Services and its social features safe and fair, and to combat fraud and otherwise ensure acceptable use, we have a legitimate interest in processing necessary data for the following purposes:

• Analyze and monitor the use of Game Reignservices and its social features
• Restrict chat content automatically or manually
• Take action against players committing fraud or misconduct

Analysis, overview and segmentation

In all cases and purposes mentioned above, we may analyze, summarize and segment all data collected. With your consent, we may process your data for other purposes, such as using your GPS location to show you local events.

Who can see your profile

In addition to Game Reign, other organizations and individuals may access your information under the following circumstances:

Other players and users

Social features are a core component in our games. For example, other players and users can see your profile information, your in-game activity, and read messages you post.

Partners working for Game Reign

Game Reign engages partners to provide services to us. These partners will only process your data in accordance with Game Reign’s instructions to provide Game Reign Services, such as hosting, player support, advertising, analytics and fraud prevention. We may exchange information with other companies and organizations and provide information to public authorities in response to lawful requests in order to combat fraud and illegal conduct. We may also disclose your information with your consent to satisfy legal requirements or to protect the rights, property or safety of us, our players or others.

Advertising and social media partners

Game Reign Services include features provided by our partners, such as social media engagement tools and in-game advertising. These partners have access to your data and operate their businesses in accordance with their own privacy policies. We encourage you to review their privacy policies to learn more about their data handling practices.

Cookies and similar technologies

Like most online services, we and our partners use cookies and similar technologies to provide Game Reign Services and personalization, analyze usage, serve advertising and prevent fraud. You can disable cookies in your browser settings, but some Game Reign Services may not function properly.

How we protect your data

Security

To ensure a safe player experience, we continually develop and implement administrative, technical and physical security measures to protect your data from unauthorized access or from loss, misuse or alteration.

Data retention

We will retain your information as long as your account is active or as long as you require us to provide you with Game Reign Services. For example, we will regularly de-identify unused game accounts, and we will regularly review and de-identify unnecessary information. Please note that when you ask us to delete your personal data, we will retain your data as necessary to protect our legitimate business interests, such as to comply with our legal obligations, resolve disputes, and enforce our agreements.

Contact us

If you have any questions about data protection, or if you need us to resolve any personal data issues for you, we welcome you to contact us at any time through the game so that we can respond to you faster. Email: sayhi@gamereign.sg